Hibiscus is traditionally consumed in Latin America, Asia and Africa in beverages, wine, marmalades, infusions, among other applications. Raising awareness about its nutritional benefits and consumers looking for exotic flavors and naturalness in F&B products has made hibiscus an increasingly popular ingredient for novel developments. By using cold water extraction methods and Genius Foods gentle dehydration process, pigments and anthocyanins are preserved to ensure a high yield, clean label, soluble, heat stable hibiscus powder extract to brighten red in your applications.Â
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