The e-commerce industry has opened up many opportunities for entrepreneurs to showcase their products. It’s now easier than ever before to make your product visible to millions of potential buyers worldwide. If you are considering making online sales, Colombia is one of the best countries to do it in 2019. Online shoppers are on the rise and this market is growing at a rapid pace. However, local merchants have already established trust with consumers via social media platforms like Facebook, Twitter, or Whatsapp by showcasing quality products which result in high conversions rates.
Here are is the list of top-selling products in Colombia online 2024:
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1. Home Appliances
Home appliances and furniture are in high demand. Many Colombians who have moved to cities from rural areas need the latest household items. So, if you have a store that stocks these products, it is guaranteed that your business will do well in Colombia. However, it’s important to keep in mind that a study done by a Colombian bank showed that 77% of transactions in e-commerce were carried out using cash on delivery. If you’re selling expensive items then you might want to take this into consideration when making pricing decisions for your products.
2. Food Stuff
Food has been at the heart of Colombian culture forever. There are many food-related stores that could be capitalized by online sales especially the grocery retail brands. If you have a grocery store or a beverage store, make sure to open e-commerce stores on all the major online selling platforms and sell your products at a slightly higher price than what you would offer locally.
3. Cars Accessories
Car accessories, especially spare parts are in high demand in Colombia. Many Colombian car owners have imported cars from Japan and these tend to be more prone to wear-and-tear compared to other brands which are locally manufactured. So if you have any spare parts that can fit into a Mitsubishi or Toyota sedan then you should consider selling them online. It’s also good to keep in mind that, unlike in China, customers usually ask about the warranty period before making purchases.
4. Luxury Bags
For luxury goods, the conversion rates are higher compared to any other household items. Colombians love wearing brands that can be found in Europe or the USA and this is a great opportunity for you to take advantage of. However, it’s important to keep in mind that Colombian customs tax all imported luxury items which makes them expensive for shoppers. But if your selling price is slightly lower than other online stores then you will have no issues gaining market share.
5. Electronic Items
Electronic items such as mobile phones, laptops, and accessories are in high demand because they’re part of everyday life for most Colombians. If you have an e-commerce store that stocks these types of products then should do well especially when targeting middle-income households. It’s important to keep in mind that electronics items are taxed heavily by Colombian customs which makes importing them expensive compared to other countries.
6. Fashion and Beauty Items
Colombian women love wearing fashionable clothes from luxury brands around the world. You can capitalize on this need by establishing an online store that sells these types of products. It should be noted that Colombia has a different set of fashion trends when compared with Europe or USA so it’s important to have knowledge about this industry before starting up your own business. To get started, you should consider partnering with a local Colombian brand that already knows what appeals to the average Colombian consumer.
7. Household Products
Household products such as towels, bedsheets, and household appliances are in high demand by Colombians. Many households have a problem acquiring these types of products because they cannot afford to buy them locally. This makes a great opportunity for you to sell these items at a slightly higher price compared with local Colombian merchants since the conversion rates will be much higher.
8. Sports Equipment
Sports equipment such as weights, tennis rackets, and other sporting goods tend to be heavily taxed by Colombian customs which makes importing them expensive. However, this is still an attractive industry for e-commerce store owners because the margins tend to be much bigger than selling any other type of product. You can also look into partnering with a startup company that raises funds through Kickstarter campaigns to gain new clients.
9. Toys and Baby Items
With the Colombian economy growing at a very fast rate, many families are expecting their first child or have already had kids. This makes toys and baby items in high demand by Colombian parents since they want the best for their children. If your e-commerce store stocks these types of products then you should do well because most Colombians prefer shopping online compared with offline merchants due to a better shopping experience.
10. Pharmaceutical Products
Colombian love traveling to countries like USA, Mexico, and Spain which are famous for their healthcare brands. If you have an e-commerce store that stocks pharmaceutical products then you should sell these items at a higher price compared with local Colombian merchants. You should also consider partnering with companies that manufacture pharmacies because the conversion rates will be much higher. It’s important to keep in mind that healthcare product taxes are very high compared to any other type of product so you might not have enough demand from customers if prices are too high.
Conclusion
E-commerce is a great way to make money online and there are many opportunities for entrepreneurs in Colombia. However, it’s important to keep in mind that Colombian customs taxes can be high and the country has different fashion trends from other countries so you need specific knowledge about those industries before starting up your own business. In this article, we’ve provided 10 products that have been successful with Colombians as well as some insights into how they think when shopping online. It might seem intimidating at first but once you understand these principles, marketing becomes easier.
