eCommerce has evolved and it is not the same business that it was five years ago. The popularity of online shopping is increasing, and while some people prefer to shop in physical stores others enjoy the convenience of making their purchases from home without any hassle. More and more shopping companies are seeing a rise in profits by taking their businesses online.
eCommerce is on the rise all over the world, including countries like Germany, China, and Japan, but also Canada and Australia. This article will be about Belgium which has become one of Europe’s major retail hubs where you can find practically anything under the sun.
Here is the list of top-selling products in Belgium Online 2024:
Table of Contents
1. Mobile phones and accessories
Belgium is a country that loves technology, which is why many of its people are buying their mobile devices online. People in this country do not mind shopping online because they are sure that the products will arrive at their front door without any problems. The problem with globalism is that companies selling electronic items are doing good business everywhere, but there are some countries where retail prices can vary quite significantly depending on several factors like VAT or MOSS. Belgium has one of the highest rates for VAT across Europe at 21%.
2. Fashion products
Clothing brands have come to understand how profitable it can be to sell their items via eCommerce, which is why most of them have now opened an online shop. As competition increases, more and more retailers are offering special deals to make sure that people buy their products. The online fashion market has exploded worldwide because it does not matter where you live; as long as you have Internet access you can buy almost anything.
3. Beauty and wellness
This is one of the most popular categories among all European countries. Online sales of beauty and wellness products grew by 11% in 2015 and this trend has continued well into 2016 and 2017. Sales reached $8 billion in the United Kingdom alone, which is why many other European companies want a piece of that cake. Health-oriented items such as dietary supplements, natural supplements for skincare, haircare, or teeth whitening saw an increase of 32% last year.
4. Electronic accessories
Belgians are a technologically advanced nation, which is why many of them prefer to invest in high-quality electronic products that can be used for a long time. There’s a wide range of new devices being released every year and while some people want the newest products others simply enjoy using things that work well and have been made with great care. People do not mind paying slightly more money for products that they know will last at least 2 or 3 years, which is why this category has become so successful lately. The only setback is the fact that these items are generally available online exclusively because it’s not cost-efficient to run brick & mortar stores for this group of customers.
5. Sports equipment
Belgians like to keep fit and many of them prefer playing sports with their friends or family members. Sports equipment is generally more expensive than it used to be, which is why people have decided that the best way to save some money is by buying certain pieces from China or Japan instead of locally. There are companies catering specifically to Belgian customers as well as those who do not mind shipping their products outside the country as long as they can get a decent discount for doing so.
6. Books and magazines
Despite the fact that reading books on paper have become something of a niche these days thanks to various tablet devices, print media isn’t going anywhere anytime soon. People still enjoy getting a newly printed book every now and then, browsing through magazines, or buying something for their kids. There are countless publishers in Belgium, which means there’s a lot of competition when it comes to finding new customers.
7. Appliances
According to the Belgian bureau of statistics, smart home devices have become popular in this country because people want to automate everything they can inside their homes. People who use these items generally prefer products that are compatible with platforms like Android or iOS, which is why many manufacturers have realized that making special versions just for the Belgian market isn’t really worth the hassle.
8. Laptop and Computers
This is one of the most popular categories among Belgian E-commerce websites and it’s not hard to see why. Almost every single person living here owns a laptop or a computer, which means that all companies need to take this group of customers seriously. During the last quarter of 2017, laptops accounted for 3 billion Euros out of 7.5 billion total revenues for E-commerce websites across the country.
9. Toys and Kids products
Belgian children are very well educated and many parents choose to buy toys that will help their kids develop certain skills they will be using later in life. People generally prefer buying these types of items online instead of visiting brick & mortar stores because they’re available 24/7 without any time restrictions whatsoever.
10. Apparel and Fashion
This is another extremely popular category, especially when it comes to the latest fashion trends being discussed on various E-commerce websites around the world. People are constantly looking for new items mostly thanks to social media influencers constantly sharing their newest purchases or outfits they have put together while shopping online. According to Statista, Belgian people spent more than 1.2 billion Euros during 2017 on clothing & accessories alone.
Conclusion
Belgian E-commerce websites will continue growing throughout 2024 because there’s a constantly changing demand among consumers who want access to their favorite products 24 hours per day. There are thousands of companies that sell everything from sports equipment to electronics, comic books, or even natural supplements for skincare.
Belgium emerged as one of the world leaders when it comes to online shopping during 2013/2014 and this trend looks set to continue well into 2025. Despite being known mostly for its chocolate, beer, and waffles, Belgians like to keep up with the latest trends and they’re not afraid to spend a decent sum of money on new gadgets or clothing items. The most popular categories in this market include beauty & wellness, electronic accessories, and sports equipment.
