The research report is an in-depth analysis of the product market (top selling products in Italy Online) on a global scale, focusing on key trends that are expected to influence and significantly impact growth in the coming years. The study provides insightful information about market dynamics; main market players; various segments and sub-segments within the Product market (Best Selling Products in Italy Online); and large geographic regions. Thus allowing a comprehensive understanding of the product market (best-selling products in Italy Online) both from a global and regional point of view.
The research report provides revenue, CAGR, and volume forecasts for each of the segments within the market. The main segments, their market sizes and growth rates are identified throughout the study using secondary research to determine the current performance of these markets.
Here is the list of the best-selling products in Italy online 2024:
Table of Contents
1. Clothing
Clothing is the most popular product category on the e-commerce platform in Italy. Online shoppers are increasingly interested in purchasing clothes online, due to factors such as the convenience of shopping at home or elsewhere. The apparel shopping trend is also on the rise with online shoppers today quickly focusing on purchasing apparel through internet retail platforms from their preferred brands and across different product categories.
2. Electronics
Electronics were one of the most sought after products by Italian consumers looking to purchase goods through e-commerce platforms in 2015, representing around 20% share of the global product market revenue generated through e-commerce sites. Consumers are increasingly purchasing electronic items, including LED lamps, tablets and other electronic devices through e-commerce websites, due to the expansion of retail space and launches of new products by several companies. Consumers can conveniently purchase electronic products online from the comfort of their homes and receive products delivered to their home on the same day or within a few days depending on their location within Italy.
3. Food & Beverage
Food & beverages which include snacks, groceries, fruit juices and alcoholic beverages are other popular categories for Italian consumers who expect to purchase goods through e-commerce platforms in 2015. Consumers generally purchase daily essential foods including bread, milk, eggs, etc. along with beverages like tea, coffee, etc. through e-commerce websites that allow them to order these items anytime they want instead of visiting physical stores. These items are delivered to consumers’ homes on the same day or within a few days, depending on their location within Italy.
4. Watches
Watches was another product category that witnessed a high number of online shoppers in 2015, accounting for around 12% share of global product market revenue generated through e-commerce sites. Watches constitute essential accessories that can be worn on any occasion and suit all casual, formal and semi-formal outfits throughout the year. This has led to an increase in demand for different varieties of sports watches, dress watches, designer watches, etc.
5. Fashion Accessories
Accessories including jewelry items, sunglasses, and bags were also among some of the popular product categories that attracted Italian online shoppers in 2015. Accessories complete the entire look and make a difference to any outfit, while jewelry items like rings, earrings, necklaces, etc., add glamor to the face. Therefore, accessories have become essential for men and women across all age groups who prefer to buy them online from e-commerce sites, which helps them access a wider variety of products from their homes without having to visit physical stores. .
6. Cosmetics
Cosmetics, including makeup products, were another popular category for Italian consumers hoping to purchase products through e-commerce platforms in 2015, representing around 9% share of global product market revenue generated through e-commerce sites. . The Italian cosmetics market was worth more than US$4.5 billion in 2012 and is projected to increase by around 5% CAGR by 2022. Consumers preferred to buy beauty products such as makeup kits, skincare creams, etc. ., through e-commerce websites as it saves time and money compared to visiting physical stores and offers convenience to place orders anytime from anywhere.
7. Leather jackets
Leather jackets were another product category that saw a significant number of online shoppers in 2015, representing around 7% share of global product market revenue generated through e-commerce sites. Leather jackets are preferred by consumers as both casuals & formal wear and form an important part of the wardrobe adding panache to the entire look. This has led to an increase in demand for various types of leather clothing such as pants, coats, visits, etc. from Italian consumers who prefer to purchase them from e-commerce sites rather than visiting physical stores.
8. Footwear
Footwear is another popular category for Italian consumers who expect to purchase products through e-commerce platforms in 2015, representing more than 6% share of global product market revenue generated through e-commerce sites. The footwear industry has witnessed a CAGR of around 3% in the last five years and is expected to register similar growth in the coming years. Consumers prefer to purchase shoes, sandals, joggers, etc., through e-commerce websites as it helps them access a wider variety of products from their homes without having to visit physical stores and offers convenience to place orders at any time. time from anywhere.
9. Perfume & Fragrances
Perfume & Fragrances was another product category that saw a significant number of online shoppers in 2015 representing around 4% share within the global product market revenue generated through e-commerce sites. The Italian perfume market was valued at over US$2 billion in 2014 and is expected to increase at around 4% CAGR by 2020. Consumers prefer to buy perfumes & fragrances through e-commerce websites as it helps them access to a wide variety of products from their homes without having to visit physical stores and offers convenience to place orders anytime from anywhere.
10. Pharmaceuticals
Pharma products were another popular category for Italian consumers hoping to purchase goods through e-commerce platforms in 2015, representing around 3% share of global product market revenue generated through e-commerce sites. This trend of purchasing pharmaceutical products online is expected to increase further as more and more merchants across the country are launching dedicated portals and mobile applications that not only offer convenience to order medicines anytime, anywhere but also They offer discounts on every purchase.
Conclusion
Italian consumers are increasingly turning to e-commerce platforms to purchase a wide range of products. The most popular categories include cosmetics, leather jackets, apparel, perfume & fragrances, and pharmaceuticals. These products are in high demand due to the quality and variety offered by Italian traders. Consumers appreciate the convenience of being able to order these items anytime from anywhere.
