Opening an online store has never been easier. Amazon, eBay, and Alibaba offer a wide variety of products and services that can help anyone build their own ecommerce business. Even though they were created in the USA, they quickly became important players in international markets with local branches or even websites for foreign customers.
According to recent studies, Argentina is considered one of the most promising countries in Latin America when it comes to digital commerce and e-business. According to Morgan Stanley Research projections, the Argentine online retail sector could reach US$5 billion next year (2015), as more people are purchasing products through their smartphones and tablets than ever before.
If you are thinking about opening an online store selling products in Argentina but are not sure which industry would be the best to choose, below you will find a list containing some of this year’s best-selling products in Argentina 2024 .
Table of Contents
1. Clothing
According to research by Morgan Stanley, Argentines spent 33% more on clothing in 2014 than in 2013. That means around US$2 billion! In fact, eMarketer predicts that internet retail sales will reach $3.5 billion in 2016 due to the massive growth that online clothing retailers have experienced in recent years.
2. Computers and electronics
According to a report by eMarketer, computer hardware is doing very well in the online market. This year, they predict that more than US$200 million will be spent purchasing computers and accessories in Argentina through internet retail sites, meaning this sector has a lot of room for growth.
3. Household appliances
Thanks to the high penetration rates of cell phones and tablets among Argentines, people have also become consumers of household appliances, such as tablets, microwaves, blenders and much more. Statistics from Kantar Worldpanel show that mobile penetration has grown to 53% in Argentina and smartphone penetration is expected to reach 42% in 2017. This means there is a huge market of people shopping online nowadays.
4. Shoes and accessories
Another industry that saw a 33% increase in sales last year is footwear and accessories, according to Morgan Stanley Research. Argentines spent US$1 billion on fashion footwear alone, 25% more than in 2013! Once again, this shows how much room for growth there is and explains why so many international companies like Marc’ Polo, Geon, Adidas, Diamantina and more are expanding their business to Argentina.
5. Phones and tablets
Last but not least, consumer electronics is another industry that is growing rapidly in Argentina. Its sales increased by 23% last year and it is one of the most popular industries among Argentines who want to buy things online. Just like computers, eMarketer predicts this industry will reach $900 million in just three years due to high smartphone and tablet penetration rates among local users.
6. Food and drink
Although Argentina’s online food industry lags behind other countries in the region, such as Brazil, Chile or Colombia, it still has great potential, as Argentines are large consumers of food products that are not easily found in offline stores.
7. Laptop
Laptops and Computers are one of the most popular items that are being purchased through online stores. In Argentina, there was a 33% increase in sales of these items. This is due to the increase in the number of people who are purchasing items through their smartphones and tablets.
8. Fashion and accessories
As previously mentioned, the apparel industry saw a 33% increase in sales, as well as other fashions and accessories such as bags, jewelry, and shoes. This shows that people are still purchasing these items for offline stores, but also increasingly through online shopping sites.
9. Commerce and retail
According to research by Morgan Stanley, this is one of the main industries in which Argentines like to shop on their smartphones and tablets.
10. Furniture and decoration
This includes dining room suites, bedrooms; wardrobes, tables; living room sets etc…. Arg Argentina is modernizing more now, requiring furniture for each home.
11. Beauty products
It may seem strange to find beauty products on the list of best-selling products in Argentina online, but think about it… Argentines are obsessed with their appearance! This is another industry that has seen a huge increase in the last year.
12. Books and magazines
Argentina has one of the highest readership rates per capita in Latin America, which explains why books and magazines are very popular among local people. Although there was an 8% drop in sales last year, these items still appear as some of the most purchased (mainly through Amazon).
13. Jewelry
Jewelry is not only a great gift idea, but also one of the most purchased items by Argentines online. It is another industry that grew 33% last year with purchases made mainly through Amazon and Mercado Libre.
14. Music, video games and software
This industry saw a 27% drop in sales last year, but still remains one of the best-selling items through online stores in Argentina due to the demand for digital content such as music and games.
