The emergence of the software-as-a-service ( SaaS ) market over the past decade has changed the way businesses around the world use software. SaaS is a software delivery paradigm that benefits all stakeholders: businesses, customers and investors.
The customer is not required to purchase software or hardware, and everything is managed remotely, in the cloud, without increasing the company’s budget. If a customer is unhappy, the service can easily be canceled. For entrepreneurs, the subscription model provides certainty, allowing you to manage and grow your business in a more secure, planned and sustainable way, while tracking the right SaaS business metrics to measure growth.
For investors, predictability of debt flows, which is an attribute of the model, equates to risk mitigation. Domestic businesses are increasingly receptive to SaaS solutions and the B2B SaaS market is maturing. There was an initial wave of domestic companies that established themselves as operationally relevant and sophisticated, attracting successive rounds of capital.
The total revenue generated by SaaS companies alone this year exceeds $100 billion.
Table des matières
Who are the top 20 B2B SaaS companies in the world?
1- G-Suite
G Suite is a suite of productivity and collaboration tools , and cloud-based Software as a Service (SaaS) applications and products, including Gmail, Calendar, Hangouts, and Documents.
G Suite contains communication tools such as Gmail, Calendar, Currents and Hangouts, as well as collaboration features such as Drive documents, sheets, presentations, retention and forms. Additionally, Sites, Jamboard, App Maker and Vault are included. works as trial software, granting the user 14 days of access to the entire software package. After the trial period expires, you will be charged a monthly fee of up to $5 per account.
2- HubSpot
HubSpot is a cloud-based software company specializing in sales, inbound marketing, and customer support. The most commonly used product is a free CRM that includes email monitoring, lead tracking, meeting scheduling, and live chat functionality. Brian Halligan and Dharmesh Shah founded HubSpot in 2006 at MIT (Massachusetts Institute of Technology) in Cambridge, Massachusetts, USA. Eventually, the company acquired Oneforty (a marketplace for Twitter apps) and introduced new software that allows sites to be personalized for each visitor.
HubSpot’s free CRM, inbound marketing hub, sales hub, service hub, and content management system hub are among the company’s products. HubSpot’s pricing structure is tiered, with the free element of the CRM and the four major software packages requiring monthly fees.
3- SalesBlink
SalesBlink is a sales outreach automation suite that can take you from research to outreach to the final at lightning speed. It mechanizes the sales procedure and makes the most boring responsibilities super easy to reduce your workload to a high level. SalesBlink not only mechanizes cold emailing , but also supports most other features of the sales cycle. He’ll hold your hand throughout, from finding predictions to making them happen to final moves and deals. Therefore, it is one of the best cold email outreach tools. When paired with an email verification tool , this tool works like a beast
4-Dropbox
In addition to standard files, Dropbox lets you create, save, and share cloud-based content. The basic principle of Dropbox is to centralize all your files on your computer by creating a single, unique file. Due to the fact that all files are saved in the cloud, they remain in sync and up to date, regardless of the device or location from which they are accessed. With a market capitalization of $10 billion, it has been dubbed the most valuable startup in the world.
5- Salesforce
Salesforce is a cloud-based software company specializing in customer service, marketing automation, sales automation , and application development . Marketers can operate more effectively by collecting customer data and interacting favorably with them when they use the program. Salesforce is a cloud-based software company that sells products such as Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud.
6- Uber
Uber Technologies, Inc. is a car-sharing company based in San Francisco. It offers drop-in services, peer-to-peer sharing and a micro-mobility system including electric bikes and scooters. Uber and the Marin Transportation Authority recently announced a partnership to migrate to a SaaS business model (TAM).
Uber will operate an on-demand B2B SaaS service for Marin County in the San Francisco Bay Area. Thanks to a new tool called Marin Connect, Uber users can now reserve Marin Transit’s six-seat wheelchair accessible vans. In September 2016, Uber launched its first self-driving car service in Pittsburgh for a limited number of passengers. Additionally, Uber Eats is available, which is a driver-driven food ordering and delivery service. These companies also use an app for delivery people to have advanced route planning and not waste their time having more advanced services.
Uber’s pricing strategy is dynamic, meaning prices fluctuate based on supply and demand, including peak pricing, introductory pricing, and route-based pricing. Uber will charge a usage-based membership fee in Marin County to operate the software that enables car reservations. This service will gradually be extended to new locations.
7- Slack
Slack is a business communications application developed by Slack for businesses with a distributed workforce. It has several IRC-like features, such as persistent chat rooms (“channels”) organized by topic, private groups, and direct messages. The program is intended to give all team members a unified view of progress and goals, and it also allows you to add articles and videos.
Slack offers a variety of applications for remote work , distance learning, engineering, financial services, sales, information technology, marketing, support, human resources, management. project and the media.
8- ServiceNow
ServiceNow is a software-as-a-service company specializing in developing solutions that foster an enabling environment for greater employee productivity. It allows businesses to manage internal digital workflows. ServiceNow is a business-to-business workflow management software solution for small and medium-sized businesses. ServiceNow provides solutions for IT service management, IT operations management, IT business management and IT asset management. ServiceNow is available for trial as well as purchase, with annual subscriptions starting at $10,000.
ServiceNow is headquartered in Santa Clara, California, and is expected to generate $3.5 billion in revenue in 2019. Approximately 11,000 people are employed by the company.
9- Amazon Web Services
Amazon Web Services (AWS) facilitates the cost-effective, reliable, and secure development of Software-as-a-Service (SaaS) solutions for customers. By providing marketing, technical, and go-to-market (GTM) support, the AWS Partner Network (APN) helps companies build a sustainable business built on AWS. In July 2002, the AWS platform was launched with a limited set of tools and services in an early stage. Amazon officially relaunched the service on March 14, 2006, with three initial cloud storage options: S3, SQS, and EC2.
AWS provides a range of goods and services, including analytics, application integration, blockchain, cost management, business applications, development tools, Internet of Things, machine learning, end-user computing, multimedia services and quantum technologies.
AWS charges users based on the services they consume. Amazon offers an AWS calculator to estimate contracted services.
10- iSmartRecruit
iSmartRecruit is a Software as a Service (SaaS) company that aims to offer an AI-powered Applicant Tracking System (ATS) and award-winning recruitment CRM software for hiring managers, corporate HR, recruiters and recruitment agencies, which has been automating the recruitment process by eliminating manual and repetitive tasks in the hiring process since 2013.
Applicant Tracking System provides advanced features for sourcing and tracking candidates, including job postings, social media sourcing, resume review, analytics and reporting, scheduling interviews, performance tracking and an advanced search tool.
Recruitment CRM software helps you easily manage your relationships with clients and candidates, it has helped 10000+ satisfied users worldwide.
11- Shopify
Shopify, headquartered in Canada, is a global company that provides an e-commerce platform for online stores and retail point-of-sale systems . To make running an online business easier, the online seller receives a package of services including marketing, customer engagement , shipping, and payment processing. Shopify was founded in 2004 by Tobias Lutke, Daniel Weinand and Scott Lake. They first sought to establish Snowdevil, an online snowboard gear retailer, but were disappointed with the e-commerce products offered. Lutke, a computer programmer, responded by developing his own using the open source web application framework Ruby on Rails . Snowdevil relaunched as Shopify in June 2006.
Shopify is a business-to-business e-commerce platform for small businesses looking to establish a low-cost online store.
Shopify offers a full suite of e-commerce services, including domain registration, web hosting, an online store builder, templates, and a customer store tool.
12- Wix
Wix is a website builder that simplifies the process of creating, designing, administering, and developing websites. Users can create HTML5 and mobile websites using online drag and drop tools. Additionally, Wix offers social media plugins, internet marketing, e-commerce, email marketing, contact forms, and community forums to webmasters.
Avishai Abrahami, Nadav Abrahami and Giora Kaplan, three Israeli developers, founded Wix in 2006. When the Abrahami brothers and their close friend Kaplan tried to create a website for another company, they quickly realized that creating a new website was far too complicated and expensive – and so founded Wix to make it easy for anyone to create a free website without any programming or design skills.
Wix is a business-to-business (B2B) website builder that allows merchants and small businesses to create their own websites.
Wix’s services include website templates, website builder, logo maker, app marketplace, domains, business emails, web hosting, and email marketing.
It operates on a freemium model, meaning its core product is available for free to consumers. The free version, however, has significant limitations, and customers who want to use the majority of features must upgrade to the premium plan, which starts at $29/month.
The company is headquartered in Tel Aviv, Israel, and had revenues of approximately $603 million in 2018. Nearly 3,000 people are employed by the company.
13- MailChimp
MailChimp is a comprehensive cloud-based marketing platform with a built-in email marketing service. MailChimp is a marketing automation platform specializing in email marketing, audience management, brand building, campaign management, and analytics. MailChimp is a freemium service, which means that although some services are available for free, users must upgrade to access the full benefits. MailChimp offers three paid subscription tiers: Essential, Standard, and Premium. The monthly fee for this plan is $999.
14- Square
Square is an American commerce services provider and digital payments company that aims to unify payment processes for merchants and businesses.
Square was launched in 2009 by Jack Dorsey and Jim McKelvey. Jack was inspired to create a simple checkout process after Jim was unable to complete a $2,000 sale of his glass faucets and accessories due to his inability to accept credit cards.
Square’s main feature is the Square Reader, which turns your smartphone into a point-of-sale system capable of accepting credit cards simply by connecting to the device’s audio input. Additionally, we offer delivery and pickup, invoice creation, payment systems, automated invoicing and sophisticated reporting capabilities.
15- Adobe Creative Cloud
Adobe Creative Cloud is a suite of more than twenty design, media, and user experience tools for desktop and mobile. Businesses interested in honing their skills in web design, video editing, photography, or art can benefit from the software. Adobe Creative Cloud is a business-to-business software-as-a-service platform that provides enterprise design teams with the most advanced design tools available. The software package works in a trialware manner. Subscriptions start at $52.99 per user per month.
16- Command hive
Orderhive is a SaaS inventory management, billing and tracking software that automates the operations management of a growing e-commerce brand. It was designed keeping in mind the issues faced by online merchants when performing back-end tasks such as inventory management, shipping, stock updates, and returns. The platform’s various products include e-commerce automation, order administration, product listing management, warehouse management, invoicing, shipping management, and reporting for inbound shipments. Amazon FBA.
17- Aritic
Aritic PinPoint is a unified marketing automation software platform for marketing operations teams or SMBs. It helps you build relationships with prospects, automate marketing campaigns, and easily convert prospects into paying customers. It has a landing page builder, lead scoring, lead tracking, lead nurturing, email campaign management, email campaign automation -mail, marketing campaign builder, a/b testing and website tracking features with marketing file and library management. PinPoint integrates with Salesforce, SugarCRM, Zoho CRM and social platforms such as Facebook, Twitter, LinkedIn, Google Plus, Foursquare and Instagram. Aritic PinPoint is perfect for a marketing team from day one. It is user-friendly and easy to understand in seconds.
18- Marketo
Marketo is a subsidiary of Adobe that develops and distributes SaaS marketing automation software used to manage various marketing operations. Additionally, the service includes SEO and content production. Marketo is a B2B marketing software company that serves businesses of all sizes, from fast-growing startups to established enterprises. Marketo’s pricing plan is based on the amount of contacts a business has in its CRM.
19- Splunk
Splunk is a pioneer in providing Software as a Service (SaaS) for searching, monitoring, and analyzing machine-generated big data through a web interface. It enables businesses to make more informed and timely decisions by providing a real-time perspective of their operations. Splunk is a provider of business-to-business software solutions for startups, mid-sized businesses, and large enterprises of all sizes. Splunk offers a variety of products, including cloud, IT service intelligence, AWS cloud monitoring insights, application to infrastructure, enterprise security, user behavior analytics, SignalFX infrastructure monitoring, FX AMP microservices, and industrial IoT.
20- Celonis
Celonis digitally maps organizations’ business processes and enables real-time analysis of hidden process knowledge via process mining. Celonis is a unicorn in the international SaaS application development industry , with over 1,000 employees and headquarters in Munich and New York. Celonis was launched in 2011 by Bastian Nominacher, Martin Klenk and Alexander Rinke, all students at the Technical University of Munich.
21- LeanIX
Jörg Beyer and André Christ founded the Bonn startup LeanIX in 2012. Companies can take a complete inventory of their IT environment using their enterprise architectural management technology . LeanIX raised approximately €66 million in July 2020 through a funding deal (Series D) led by Goldman Sachs. According to the company’s own data, the company is growing at a rate of over 100% each year with clients including Adidas, Atlassian, Bosch and Vodafone. 60 of the 240 employees are based in the United States, where the company now generates 40% of sales.
22- User track
Felix Eichler, Hartmut Hahn and Kajetan Uhlig join the ranks of Germany’s successful founding trio. Userlane GmbH, which it established in 2015, provides a SaaS solution that streamlines the adaptation and implementation of new IT solutions for businesses. The Munich-based company now employs more than 80 people and secured €10 million in growth funding in mid-2020 to accelerate internationalization in Europe and the United States.
23- Content
Contentful also targets SMEs and large organizations. The company is growing both through large enterprise customers like Mailchimp, Heineken, Atlassian and Spotify and through the ever-increasing number of small teams and businesses that rely on the ability to map a consistent customer experience across multiple platforms. digital forms.
Finally, a few words about SaaS companies…
Although the software-as-a-service model offers great value to users due to its adaptability, success in this industry can be rather difficult unless you have a solid understanding of the fundamentals. It’s not for the faint of heart to pursue a career in technology marketing. Additionally, as previously reported, approximately 86% of organizations will operate entirely on a SaaS model by 2023.
Simply put, whether you want to start your own SaaS business or expand an existing business, you need to be better than your rivals. Therefore, you need software development services to stay ahead of your competitors. Familiarize yourself with the experiences of the SaaS organizations on this list to understand how they became so well-known and successful!
