The Norwegian e-commerce market continued to grow in 2018, despite challenges related to its relatively small population and low internet penetration rate. The country is expected to see the fourth highest growth in online retail sales from 2017 to 2021 among EMEA countries, driven by increasing internet penetration across all age groups and a growing economy. In 2016, just over 50% of the population had used the Internet in the past three months. For comparison, it was more than 80% in Sweden and Denmark. The number of mobile-cellular subscriptions per 100 inhabitants stood at almost 112%, one of the highest rates in the world.
In 2016, around 99.3% of subscriptions were for smartphones. When it comes to internet user base, Norway was ranked 14th out of 189 countries in 2017, with 39.2 users per 100 inhabitants. The Netherlands had the highest ratio with 85.7 users per 100 inhabitants, followed by Sweden (52), Denmark (49) and Iceland (47).
Norway’s e-commerce activity has grown in recent years, bolstered by growing Internet penetration among consumers and businesses, as well as improvements in logistics infrastructure that have made e-commerce more efficient. online shopping than offline. As such, online purchases accounted for around 13% of total retail sales in 2018, according to presentations from PostNord Norway – a joint venture between Norway Post and Swedish postal and logistics company PostNord (formerly Posten Norden).
The Norwegian e-commerce market has been dominated by foreign companies due to the lack of local operators offering a wide choice. Among the top five online shopping sites in 2018, Amazon and eBay were international companies, while sports retailer XXL was locally owned.
Here is the list:
Table des matières
1. Household appliances
It is the best-selling product of all. As people are now getting to know about online shopping, they are now preferring it as their first choice option for purchasing things.
2. Clothing
It is the 2nd best-selling product among all. This industry has seen many transformations over the past few years, which has resulted in enormous growth than before. People now prefer to buy clothes online rather than offline because of their convenience and easy availability of varieties.
3. Electronics
It is also one of the best-selling products among all other products available on the Internet. As people are becoming more and more comfortable with electronics, this product is also increasing its sales day by day.
4. Books
People still prefer printed books over books available on e-books because of their convenience. But as with time the print market is decreasing and people are moving towards e-books which is increasing its sales day by day.
5. Food and drinks
People like to serve their guests food and drinks rather than buying them from anywhere else. Since online shopping offers to sell products quickly and hassle-free, hence people prefer to serve the customers which increases its sales regarding food and beverages mainly.
6. Furniture
As people prefer to buy things online, so they prefer to buy furniture online too. This has increased its sales compared to other products available on the Internet.
The total number of purchases and average spend per purchase in 2018 were estimated at SEK 3 billion and SEK 1,750 respectively. Transaction volume increased by 11% compared to 2017 while average spend increased by 9%. Online shoppers spent around SEK 2,900 per year in 2018, around 19% more than in 2017. Although there is no country-specific data on e-commerce sales volumes and value e-commerce for Norway alone, Sweden was ranked as the second largest e-commerce market in Europe after Great Britain (831 billion euros).
7. Mobile phones
The best-selling product in Norway is mobile phones. Its sale is increasing day by day due to which people prefer it as the first choice when they want to buy a new phone for themselves or others.
8. Home decoration
It is also one of the best-selling products among all other products available on the Internet. People love to decorate their homes with good furniture and decorations, so they prefer to buy them online rather than offline, which has cost this industry huge growth in the past few years.
9. Health and beauty
It is also one of the best-selling products among all other products available on the Internet. With the increase in the number of people going to gyms, beauty salons and hospitals, this industry has seen tremendous growth over the past few years.
10. Sports equipment
As sports are becoming more and more famous day by day, people prefer to buy sports equipment online rather than offline, which has made this industry witness good growth in terms of volume and value of goods. sales.
11. Toys and games
As games are becoming more famous day by day, people prefer to buy toys and other related products online, which has made this industry witness good growth in terms of sales volume and value .
12. Gardening
People love to decorate their homes as well as offices with flowers and plants, so they prefer to buy these products online rather than offline, which has resulted in huge growth over the past few years.
13. Office Supplies
People always need office supplies for different purposes, so they prefer to buy them online rather than offline since few years this industry is growing rapidly regarding sales volume and value.
14. Stationary
People like to buy stationery (office and school) for personal purposes as well as gifting purposes, so they prefer to buy them online rather than offline, so for the past few years, this industry is growing rapidly in terms of concerns the volume and value of sales.
15. Baby Products
Baby products are the best-selling products in Norway, which makes people prefer to buy baby products online rather than offline, which explains why this industry has seen good growth in terms of volume and the value of sales.
Conclusion
There are many products available on the internet, but there is still a demand for food and drinks online, so this industry has seen huge growth over the past few years. In addition to this mobile phone, the industry is also one of the best-selling products in Norway due to which people prefer to buy them from anywhere rather than offline. The furniture industry has also been following mobile phones for the past few years, so it has seen positive growth in recent years in terms of sales volume and value. Finally, it can be concluded that games and toys have seen huge growth in recent years due to its increasing demands day by day, so people prefer to buy sports equipment online rather than offline, for Therefore, this industry has witnessed good growth with respect to sales volume and value. ,
