As the world goes digital, more and more people are shopping online. And Thailand is no exception. Thai e-commerce has been growing rapidly in recent years, with the value of online sales reaching US$5.4 billion in 2018 , a significant increase from US$2.8 billion in 2015 (Statista, 2019).
This trend is only expected to continue, with projected growth of US$12.6 billion by 2025 (eMarketer, 2019).
Given this rapid expansion, it is not surprising that there is a lot of competition in the Thai e-commerce market . Therefore, if you are thinking about starting an online store or expanding your existing business to Thailand, you need to be aware of the best-selling products in the country.
In this article, we’ll take a look at the top 10 best-selling products in Thailand online , according to data from iPrice Group. We will also provide some tips on how to take advantage of this growing market.
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Top 10 best-selling products in Thailand:
1. Clothing and accessories
Clothing and accessories are always a popular choice among online shoppers, and Thailand is no exception. In fact, the Thai e-commerce market for clothing and accessories was worth US$5.4 billion in 2018 and is expected to grow to US$12.6 billion by 2025 (eMarketer, 2019).
There are many reasons for this growth. On the one hand, Thai culture is very fashion conscious, with a strong focus on style and appearance. Additionally, the cost of living in Thailand is relatively low, so people can afford more clothing and accessories than they could elsewhere.
Finally, there is a wide variety of brands and products available on the Thai market, giving consumers many options.
2. Beauty and personal care products
Beauty and personal care products are another popular category among Thai online shoppers. In fact, the value of the Thai e-commerce market for these products was US$1.6 billion in 2018 , and is expected to grow to US$3.7 billion by 2025 (eMarketer, 2019).
As with clothing and accessories, there are several reasons for this growth. First of all, Thais place great importance on appearance and good looks. Additionally, a wide variety of beauty brands and products are available in Thailand, giving consumers plenty of options. And finally, the cost of living in Thailand is relatively low, so people can afford to spend more on beauty and personal care products.
3. Electronics
Thais love their electronics, and this is reflected in the country’s e-commerce market. In fact, the value of the Thai e-commerce market for electronic products was US$1.4 billion in 2018, and is expected to grow to US$2.9 billion by 2025 (eMarketer, 2019).
4. While doing it
Thai silk is one of the most popular and best-selling products in Thailand. It is well known for its beautiful colors and patterns as well as its high quality. Thai silk is also very popular in the fashion industry due to its unique style.
5. Thai coconut oil
Thai coconut oil is another best-selling product in Thailand. It is made from coconut meat and is rich in nutrients, making it ideal for skin and hair care. Thai coconut oil is also said to be helpful in losing weight and maintaining a healthy weight.
6. Thai Spices
Thai spices are another popular product in Thailand due to their tasty taste and health benefits. Thai spices are used in many dishes to add flavor and depth of flavor. They are also said to be useful in boosting the immune system and promoting better digestion.
7. Thai herbal teas
Thai herbal teas are another best-selling product in Thailand due to its many health benefits. Herbal teas are made from a variety of herbs and plants, and are said to be useful in promoting better health. They are also said to be helpful in relieving stress and tension, and promoting relaxation.
8. Thai fruit juices
Thai fruit juices are another popular product in Thailand due to their sweetness and nutritional value. Fruit juices are a great way to get your daily dose of vitamins and minerals, and are also said to be helpful in boosting the immune system. Thai fruit juices are also said to be useful in promoting better digestion and preventing constipation.
9. Thai soaps
Thai soaps are another best-selling product in Thailand due to their natural ingredients and health benefits. Thai soaps are made from a variety of natural ingredients, such as coconut oil, herbs, and spices. They are said to be useful in cleansing the skin, promoting better health and preventing various skin problems.
10. Thai massage oils
Thai massage oils are another popular product in Thailand due to their many benefits. Massage oils are said to be helpful in relieving muscle pain, improving circulation, and promoting relaxation. They are also said to be useful in improving sleep quality and reducing stress levels.
Conclusion
There you have it, some of the best-selling products in Thailand online in 2024. All of these products are popular due to their unique features, benefits, and low prices. So if you’re looking for something new to try, be sure to check out some of these products!
