Norway’s e-commerce market continued to grow in 2018, despite challenges related to its relatively small population and low internet penetration rate. The country is expected to have the fourth-highest online retail sales growth from 2017 to 2021 among EMEA countries, driven by increasing internet penetration across all age groups and a growing economy. As of 2016, just over 50% of the population had used the Internet in the previous three months. For comparison, this was more than 80% in Sweden and Denmark. The number of mobile-cellular subscriptions per 100 inhabitants stood at almost 112%, one of the highest rates worldwide.
As of 2016, around 99.3% of subscriptions were for smartphones. Regarding the Internet user base, Norway ranked 14th out of 189 countries in 2017, with 39.2 users per 100 inhabitants. The Netherlands had the highest proportion with 85.7 users per 100 inhabitants, followed by Sweden (52), Denmark (49) and Iceland (47).
Norway’s e-commerce activity has grown in recent years, bolstered by increasing Internet penetration among consumers and businesses, as well as improvements in logistics infrastructure that have made it more efficient to shop online than out of line. As such, online shopping accounted for approximately 13% of total retail sales in 2018, according to PostNord Norway Gifts, a joint venture between Norway Post and Swedish postal and logistics company PostNord (formerly Posten Norden).
Norway’s e-commerce market has been dominated by foreign companies due to a lack of local operators offering a wide selection. Of the top five online shopping sites in 2018, Amazon and eBay were international companies, while sports retailer XXL was locally owned.
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1. Appliances
It is the best-selling product among all. As people are now getting to know about online shopping, they now prefer it as their first option to buy things.
2. Clothing
This is the 2nd best-selling product among all. This industry has seen many transformations in recent years because this market has seen greater growth than before. People now prefer to buy clothes online than offline due to its convenience and easy availability of varieties.
3. Electronics
This is also one of the best selling products among all other products available on the internet. As people are getting more comfortable with electronics, this product is also increasing its sales day by day.
4. Books
People still prefer printed books over books available in e-books due to their convenience. But just like over time, the print market is declining and people are moving towards e-books, increasing their sales day by day.
5. Food and drinks
People like to serve their guests with food and drinks instead of buying them from anywhere else. Since online shopping offers quick and hassle-free selling of products, people prefer you to serve guests, which increases your sale with respect to food and beverages mostly.
6. Furniture
As people prefer to buy things online, they also prefer to buy furniture online. This has increased its sales compared to other products available on the internet.
The total number of purchases and the average spend per purchase in 2018 stood at an estimated 3 billion and 1,750 SEK respectively. Transaction volume increased 11% compared to 2017, while average spend increased 9%. Online shoppers spent around SEK 2,900 annually in 2018, around 19% more than in 2017. Although there is no country-specific data on e-commerce sales volumes and value for Norway alone, overall Sweden is ranked as the second largest e-commerce market in Europe after Great Britain (831 billion euros).
7. Mobile phones
The best-selling product in Norway is mobile phones. Its sale is increasing day by day because people prefer it as the first option when they want to buy any new phone for themselves or others.
8. Home decoration
This is also one of the best selling products among all other products available on the internet. People like to decorate their home with good furniture and decorations, so they prefer to buy them online than offline, this has cost this industry a lot of growth in recent years.
9. Health and beauty
This is also one of the best selling products among all other products available on the internet. With the increase in the number of people going to the gym, beauty salons and hospitals, this industry has seen tremendous growth in recent years.
10. Sports equipment
As sports are becoming more famous day by day, people prefer to buy sports equipment online rather than offline, because this industry has seen good growth with respect to sales volume and value.
11. Toys and games
As games are becoming more famous day by day, therefore, people prefer to buy toys and other related products online, due to which this industry has seen good growth with respect to sales volume and value.
12. Gardening
People like to decorate their homes and offices with flowers and plants, so they prefer to buy these products online rather than offline, due to which this industry has seen huge growth in recent years.
13. Office supplies
People always need office supplies for different purposes so they prefer to buy them online rather than offline as in recent years, this industry is growing rapidly with respect to sales volume and value.
14. Stationary
People like to buy stationery (office and school) for personal purposes as well as for gifting therefore they prefer to buy them online rather than offline so since last few years, this industry is growing quickly with respect to sales volume and value.
15. Baby products
Baby products are the best-selling products in Norway because people prefer to buy baby products online rather than offline, because this industry has seen good growth with respect to sales volume and value.
Conclusion
There are many products available on the internet, but still, there is a demand for food and beverages online, therefore, this industry has seen huge growth in recent years. In addition to that mobile phone, the industry is also one of the best-selling products in Norway because people prefer to buy them from anywhere rather than offline. The furniture industry is also following mobile phones in recent years, which is why it has seen positive growth in recent years with respect to sales volume and value. Finally, it can be concluded that games and toys have had a huge growth in recent years due to their increasing demands day by day, so people prefer to buy sports equipment online instead of offline, therefore, This industry has seen good growth with respect to sales volume and value. ,
