As the digital world appears to be evolving at a rapid pace, Irish customers are demanding increasingly convenient ways to shop. According to PWC, it is estimated that consumer spending in 2016 will reach €24 billion in online sales alone, representing an increase of 14% year-on-year. The digital trend has left its mark on almost all sectors of the industry. This includes industries such as marketing, advertising and recruitment, where job seekers expect a forward-thinking approach from employers. To keep up to date with the latest trends, I’ve put together a list of what I think will be the best-selling products in Ireland online for 2024. These predictions are based on global trends as well as trends here at home. So without further ado, let’s take a look at some of the best-selling products in Ireland online for 2024.
Here is the list of the best selling products in Ireland online 2024
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1. Drones
Drones are becoming more sophisticated as technology advances every day. By the end of 2024, I predict we will see more robots used for everyday tasks like taking your clothes to the dry cleaners or even delivering food and groceries. I also hope to see many more drones flying around our cities and towns, especially around busy areas such as shopping centers and airports. It is possible that these types of robots could be programmed to deliver packages directly to your door, making life easier for many Irish people who are struggling to make ends meet.
2. Clothing
Ireland is a fashionable country with many young people buying clothes online on a regular basis. For this reason, I expect to see clothing among the best-selling products in Ireland online by 2024. Some of this will include traditional Irish clothing such as Aran jumpers and Ugg boots, however I also believe there will be greater demand for high-end brands, including designer brands such as Chanel, Gucci and Louis Vuitton.
3. Sports equipment
Sports are incredibly popular in Ireland with sports equipment being regularly purchased both online and offline. As technology advances, it’s making it easier for us to buy things right from our smartphones or tablets, which means sports equipment purchases could be even more popular in the future. This prediction may come true as Irish people are becoming more and more health conscious and I predict this trend will continue.
4. Toys
I imagine that the majority of toys purchased in Ireland are purchased for children under six years of age, however I have included them in this list because many adults play with toys around the world. As technology advances, so do our entertainment methods, meaning it is likely to influence toy sales during 2024. There are several reasons why I think there could be an increase in toys sold online during 2024, including; the possibility of purchasing educational games for children, access to high-tech devices such as robot dogs and virtual reality devices such as PlayStation VR or Oculus Rift. I also believe that smart interactive toys will increase in popularity and could even help reduce stress levels because they mimic real-life actions and teach skills like math and reading.
5. Books
Although books are not a luxury item like some of the other products on this list, I believe there will be an increase in people buying books online during 2024. Ireland has a strong literary industry with many successful authors writing about heritage Irish, like James Joyce, Jonathan Swift and Oscar Wilde, who were born here. As technology advances, it is making the book publishing process easier, meaning more self-published authors will publish their work online through Amazon Kindle Direct Publishing or iBooks for Apple users. This, in turn, means that more people in Ireland will have access to a much wider range of books and will be able to purchase them much more easily.
6. Appliances
Appliances such as refrigerators, stoves, and microwaves can be quite expensive depending on the quality of the product. I believe this is one of the main reasons why more people are purchasing home appliances online during 2022. There are several successful companies selling products like these, including; John Lewis, Tesco and Argos, who currently provide their customers with an easy way to purchase products from their website or by using a catalog service. This will help increase sales in Ireland as people will have more choice when searching online.
7. Beauty products
Ireland is known around the world for being a beautiful country, so it’s no surprise that beauty products are popular here. However, I have noticed in recent years that the demand for beauty products is increasing with many people searching for items like hair dye and body lotion online. This trend could increase significantly by 2024 due to access to new technologies that can provide us with additional ways to purchase these types of things. For example, in the future, we may be able to download apps on our phones and tablets that can measure our personal health information and therefore tell us what we need to buy next.
8. Household cleaning products
Household cleaning products are a necessity for every household in Ireland, so I think there is likely to be an increase in their sales during 2024. In recent times, more people have been shopping for groceries at places like Spar and selling them in bulk, which means it is more convenient for us. This is a trend that I believe will continue in 2024 because purchasing products online will become even easier and more popular.
9. Mobile devices
Mobile devices such as mobile phones, tablets and smart watches are becoming more common around the world, including in Ireland. In fact, according to Statista, by 2020 almost three-quarters of the world’s population will own a smartphone. I predict this trend will increase further by 2022 with many people across Ireland owning multiple types of mobile devices. As technology advances, the price of these items will decrease, meaning they can be affordable to more people who can then purchase them using an Irish broadband connection. The increase in the number of smartphones available could also influence sales in the future as demand for apps and online entertainment grows.
10. Perfume
Perfume is very popular in Ireland, but has traditionally been expensive. However, I predict that by 2024 people will buy perfumes more frequently due to the cheaper prices offered online. This is because many popular companies that sell their products online, including Debenhams, Boots and House of Fraser, have already seen an increase in their sales recently. New websites are being created all the time, creating even more competition for this industry, so prices will continue to fall throughout 2024.
