The emergence of the software as a service ( SaaS ) market in the last decade has altered the way companies around the world use software. SaaS is a software delivery paradigm that benefits all stakeholders: businesses, customers, and investors.
The client is not required to purchase software or hardware, and everything is managed remotely, in the cloud, without increasing the company’s budget. If a customer is not satisfied, the service can easily be canceled. For entrepreneurs, the subscription model provides certainty, allowing you to manage and expand your business in a more secure, planned and sustainable way, all while tracking the right SaaS business metrics to measure growth.
For investors, the predictability of accounts receivable flows, which is an attribute of the model, equates to risk mitigation. Domestic businesses are becoming more receptive to SaaS-based solutions, and the B2B SaaS market is maturing. There was an initial wave of domestic companies that established themselves as relevant and operationally sophisticated, attracting successive rounds of capital.
The total revenue generated by SaaS companies this year alone exceeds $100 billion.
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What are some of the top 20 B2B SaaS companies in the world?
1- G-Suite
G Suite is a set of productivity and collaboration tools , as well as cloud-based cloud computing and software-as-a-service (SaaS) applications and products, such as Gmail, Calendar, Hangouts, and Docs.
G Suite contains communication tools like Gmail, Calendar, Currents, and Hangouts, as well as collaboration capabilities like Docs, Sheets, Slides, Save, and Drive Forms. Additionally, Sites, Jamboard, App Maker and Vault are included . It works as a trial software, giving the user 14 days of access to the entire software package. After the trial period expires, you will be charged a monthly fee of up to $5 per account.
2- HubSpot
HubSpot is a cloud-based software company specializing in sales, inbound marketing, and customer service. The most widely used product is a free CRM that includes email monitoring, lead tracking, meeting scheduling, and live chat functionality. Brian Halligan and Dharmesh Shah founded HubSpot in 2006 at MIT (Massachusetts Institute of Technology) in Cambridge, Massachusetts, United States. Eventually, the company acquired Oneforty (a marketplace for Twitter apps) and introduced new software that allows sites to be personalized for each visitor.
HubSpot’s free CRM, inbound marketing hub, sales hub, service hub, and content management system hub are among the company’s products. HubSpot’s pricing structure is tiered, with the free element of the CRM and the four main software packages requiring a monthly fee.
3- SalesBlink
SalesBlink is a sales outreach automation suite that can take you from prospecting to outreach all the way at incredibly fast speed. It mechanizes the sales procedure and makes the most boring responsibilities very easy to decrease your workload to a great level. SalesBlink not only machines cold email , it takes care of most of the other features of the sales cycle. It will support you throughout, from finding forecasts to successfully reaching them through moves to final agreements with them. Therefore, it is one of the best cold email outreach tools. When combined with an email verification tool , this tool works like a beast
4- Dropbox
Along with regular files, Dropbox lets you create, save, and share cloud-based content. The basic principle of Dropbox is to centralize all your files on your computer by creating a single single file. Due to the fact that all files are saved in the cloud, they remain synchronized and up to date regardless of the device or location from which they are accessed. With a market capitalization of $10 billion, it was ranked the most valuable startup in the world.
5- Salesforce
Salesforce is a cloud-based software company that specializes in customer support, marketing automation, sales automation , and app development . Marketers can operate more efficiently by collecting customer data and interacting favorably with them when they use the program. Salesforce is a cloud-based software company that sells products such as Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud.
6- Uber
Uber Technologies, Inc. is a car-sharing company based in San Francisco. It offers meet and greet services, peer-to-peer sharing, and a micromobility system that includes electric bicycles and scooters. Uber and the Marin Transportation Authority recently announced a partnership to migrate to a SaaS business model (TAM).
Uber will run a B2B SaaS- based on-demand service for Marin County in the San Francisco Bay Area. Through a new tool called Marin Connect, Uber users can now reserve Marin Transit’s six-seat wheelchair accessible vans. In September 2016, Uber launched its first self-driving car service in Pittsburgh for a limited number of passengers. Additionally, uber Eats is available, which is a food ordering and delivery service powered by its drivers. Such companies also use apps for delivery drivers to have advanced route planning and not waste their time for more advanced services.
Uber’s pricing strategy is dynamic, meaning prices fluctuate based on supply and demand, including cap prices, starting prices, and route-based pricing. Uber will charge a usage-based membership fee in Marin County to operate the software that enables car reservations. This service will gradually expand to new locations.
7- Clearance
Slack is a business communication application developed by Slack for companies with a distributed workforce. It has several IRC-like features, such as persistent chat rooms («channels») organized by subject, private groups, and direct messages. The program is intended to give everyone on the team a unified view of progress and purpose, and also allows you to add documents and videos.
Slack offers a variety of apps for remote work , distance education, engineering, financial services, sales, information technology, marketing, support, human resources, project management , and media.
8- ServiceNow
ServiceNow is a software-as-a-service company specializing in developing solutions that foster an environment conducive to greater employee productivity. It allows companies to manage internal digital workflows. ServiceNow is a business-to-business workflow management software solution for small and medium-sized businesses. ServiceNow provides solutions for IT service management, IT operations management , IT enterprise management, and IT asset management. ServiceNow is available for trial and purchase, with annual subscriptions starting at $10,000.
ServiceNow is headquartered in Santa Clara, California, and is forecast to generate revenue of $3.5 billion in 2019. About 11,000 people are employed by the company.
9- Amazon Web Services
Amazon Web Services (AWS) makes it easy to develop cost-effective, reliable, and secure software-as-a-service (SaaS) solutions for customers. By providing marketing, technical, and go-to-market (GTM) support, the AWS Partner Network (APN) helps companies build a sustainable business built on AWS. In July 2002, the AWS platform was launched with a limited set of early-stage tools and services. Amazon officially relaunched the service on March 14, 2006, with three initial cloud storage options: S3, SQS, and EC2.
AWS provides a range of goods and services, including analytics, application integration, blockchain, cost management, enterprise applications, developer tools, Internet of Things, machine learning, end-user computing, multimedia services, and quantum technologies .
AWS charges users based on the services they consume. Amazon offers an AWS calculator to estimate contractual services.
10- iSmartRecruit
iSmartRecruit is a Software as a Service (SaaS) company that aims to offer an AI-powered Applicant Tracking System (ATS) and award-winning recruiting CRM software for hiring managers, corporate HR, recruiters and staffing agencies, which automates the recruitment process by eliminating manual and repetitive tasks in the hiring process since 2013.
The Applicant Tracking System offers advanced features for finding and tracking candidates, including job board postings, social media feeds, resume screening, analytics and reporting, interview scheduling, performance tracking, and an advanced search tool.
Recruitment CRM software helps you easily manage your relationships with clients and candidates, it has helped 10000+ happy users around the world.
11- Shopify
Headquartered in Canada, Shopify is a global company that provides an e-commerce platform for online stores and retail point-of-sale systems . To facilitate running an online business, the online seller receives a package of services that includes marketing, customer engagement , shipping, and payment processing. Shopify was founded in 2004 by Tobias Lutke, Daniel Weinand, and Scott Lake. They initially looked to establish Snowdevil, an online retailer of snowboard equipment, but were disappointed with the e-commerce products offered. Lutke, a computer programmer, responded by developing his own using the open source Ruby on Rails web application framework . Snowdevil was relaunched as Shopify in June 2006.
Shopify is a business-to-business e-commerce platform aimed at small businesses that want to set up a low-cost online store.
Shopify offers a full suite of ecommerce services, including domain registration, web hosting, a web store builder, templates, and a customer store tool.
12- Wix
Wix is a website builder that simplifies the process of creating, designing, managing, and developing websites. Users can create HTML5 and mobile websites using online drag and drop tools. Additionally, Wix offers social media plugins, internet marketing, e-commerce, email marketing, contact forms, and community forums for webmasters.
Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, three Israeli developers, founded Wix in 2006. When the Abrahami brothers and their close friend Kaplan tried to create a website for another business, they quickly realized that creating a new website was too complicated. and expensive, and therefore they founded Wix to allow anyone to easily make a free website without any programming or design skills.
Wix is a business-to-business (B2B) website builder that allows merchants and small businesses to create their own websites.
Wix services include website templates, a website builder, a logo creator, an app marketplace, domains, business email, web hosting, and email marketing.
It operates on a freemium model, meaning its core product is available for free to consumers. The free version, however, has significant limitations, and customers who want to use most of the features should upgrade to the premium plan, which starts at $29/month.
The company is headquartered in Tel Aviv, Israel, and had revenues of approximately $603 million in 2018. Nearly 3,000 people are employed by the company.
13- MailChimp
MailChimp is a comprehensive cloud-based marketing platform with a built-in email marketing service. MailChimp is a marketing automation platform that specializes in email marketing, audience management, branding, campaign management, and analytics. MailChimp is a freemium service, which means that while certain services are available for free, users must upgrade to access all the benefits. MailChimp offers three paid membership levels: Essential, Standard, and Premium. The monthly rate for this plan is $999.
14- Square
Square is an American commerce services organizer and digital payments company that aims to unify payment processes for merchants and businesses.
Square was launched in 2009 by Jack Dorsey and Jim McKelvey. Jack was inspired to create a simple checkout process after Jim was unable to complete a $2,000 sale of his faucets and glass fixtures due to his inability to accept credit cards.
Square’s flagship feature is the Square Reader, which transforms your smartphone into a point-of-sale system capable of accepting credit cards simply by connecting to the audio input on the device. Additionally, we offer delivery and pickup, create invoices , payment systems, automated billing, and sophisticated reporting capabilities.
15- Adobe Creative Cloud
Adobe Creative Cloud is a suite of more than twenty desktop and mobile design, multimedia, and user experience tools. Businesses interested in honing their website design, video editing, photography, or artistic skills can benefit from the software. Adobe Creative Cloud is a business-to-business software-as-a-service platform that provides enterprise design teams with the most advanced design tools available. The software package works on a trial basis. Subscriptions start at $52.99 per user per month.
16- Beehive
Orderhive is a SaaS inventory management, billing, and tracking software package that automates the management of operations for a growing e-commerce brand. It was designed keeping in mind the problems that online merchants have when performing back-end tasks such as inventory management, shipping, inventory updates, and returns. The platform’s various products include eCommerce automation, order management, product listing management, warehouse management, invoicing, shipping management, and reporting for Amazon FBA inbound shipping.
17- Aritic
Aritic PinPoint is a unified marketing automation software platform for marketing operations teams or SMBs. It helps you build relationships with leads, automate marketing campaigns, and convert leads into paying customers easily. It has a landing page builder, lead scoring, lead tracking, lead nurturing, email campaign management, email campaign automation, marketing campaign builder, a/b testing, and website tracking features with marketing file management and libraries. PinPoint integrates with Salesforce, SugarCRM, Zoho CRM, and social platforms like Facebook, Twitter, LinkedIn, Google Plus, Foursquare, and Instagram. Aritic PinPoint is perfect for a marketing team to get up and running from day one. It is easy to use and is easy to understand in seconds.
18- Marketo
Marketo is a subsidiary of Adobe that develops and distributes SaaS marketing automation software used to manage various marketing operations. Additionally, the service includes SEO and content production. Marketo is a B2B marketing software company serving businesses of all sizes, from fast-growing startups to established companies. Marketo’s pricing plan is based on the number of contacts a company has in its CRM.
19- Splunk
Splunk is a pioneer in providing software as a service (SaaS) to search, monitor and analyze big machine-generated data through a web-based interface. It enables businesses to make more informed and timely decisions by providing real-time insight into their operations. Splunk is a provider of business-to-business software solutions for startups, midsize businesses, and enterprises of all sizes. Splunk offers a variety of products, including cloud, IT service intelligence, AWS cloud monitoring insights, application to infrastructure, enterprise security, user behavior analysis, SignalFX infrastructure, FX AMP microservices and the IoT industry.
20- Celonis
Celonis digitally maps organizations’ business processes and enables real-time analysis of hidden process knowledge through process mining. Celonis is a unicorn in the international SaaS application development business , with more than 1,000 employees and headquarters in Munich and New York. Celonis was started in 2011 by Bastian Nominacher, Martin Klenk and Alexander Rinke, all students at the Technical University of Munich.
21- LeanIX
Jörg Beyer and André Christ created the Bonn startup LeanIX in 2012. Companies can take a complete inventory of their IT environment using its enterprise architecture management technology . LeanIX raised around €66 million in July 2020 through a financing deal (Series D) led by Goldman Sachs. According to the company’s own data, the company is growing at a rate of more than 100% each year with clients such as Adidas, Atlassian, Bosch and Vodafone. 60 of the 240 employees are based in the United States, where the company now generates 40% of sales.
22- Userlane
Felix Eichler, Hartmut Hahn and Kajetan Uhlig join the ranks of Germany’s successful founding trios. Started in 2015, Userlane GmbH provides a SaaS solution that streamlines the adaptation and implementation of new IT solutions for businesses. The Munich-based company now employs more than 80 people and secured €10 million in growth financing in mid-2020 to accelerate internationalization in Europe and the United States.
23- Content
Contentful is equally aimed at SMEs and large organizations. The company is growing both through large corporate clients such as Mailchimp, Heineken, Atlassian and Spotify and through the growing number of smaller teams and companies that rely on the ability to map a consistent customer experience across multiple digital platforms.
Finally, a few words about SaaS companies…
While the software-as-a-service model offers great value to users due to its adaptability, success in this sector can be quite difficult unless you have a firm understanding of the fundamentals. It is not for the faint of heart to pursue a career in technology marketing. Additionally, as previously stated , around 86 percent of organizations will operate entirely on a SaaS model by 2023.
That is, whether you want to start your own SaaS business or expand an existing one, you must be better than your rivals. Therefore, you need software development services to stay ahead of your competitors. Familiarize yourself with the experiences of the SaaS organizations on this list to understand how they became so well-known and successful!
