Whether you are a makeup cosmoholic or like to experiment with new products, it is important to familiarize yourself with new makeup essentials. You can create a new look every day. After acquiring basic knowledge about beauty products, it becomes easier to buy trendy beauty products . It is also important to keep your business running in the market.
The new year marks a new time for the beauty industry, bringing new and better routines. Whether it’s skincare, beauty or makeup products that are out of date, it’s time to let go of the vanity and stock up on new products.
But before everything sells out and you’re left with nothing, it’s time to start looking for new beauty products. Buying beauty products wholesale in bulk costs less. Typically, prices are lower when you buy a specific product. A wholesale product means buying products with a minimum order of a certain value. But this won’t empty a bank account.
Since the development and blossoming of the e-commerce market, many new concepts have emerged. Before we get into the deep analysis of wholesale beauty products, let’s take a look at some of its statistics. The global cosmetics market was valued at $4 billion and is expected to grow by $5 billion in 2027.
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Benefits of Buying Wholesale Beauty Products in 2024
As the e-commerce market has evolved, some related concepts have become distorted. But the original definition and concepts remain the same. By considering the benefits of buying beauty products wholesale, many confusions can be resolved
If you want to buy products wholesale, buy the quantity suggested by the wholesaler. Buying in bulk helps you have incredible perks. Often it is better to invest in a mass market, especially if it is an emerging market like beauty. Now e-commerce platforms offer products in bulk with a minimum order.
For anyone who owns a business, be it in retail or any other segment, wholesaling is a great option. Wholesaling is a safe market and helps business segments to make savings. But how does buying products from the wholesaler benefit you? Here are some important points to know before you start buying and selling.
Brings you more profit
For any business, profit is one of the most important. Any seller who wants to buy from the wholesaler platform will get products at a much lower price. The wholesaler charges less on more orders, so it becomes beneficial for you.
Wholesale has a variety of products
Wholesale items offer a variety of products and hypermarkets offer new products. You can sell these products before they are introduced to the main market. This way, you can get better sales with a small investment.
Wider audience reach
You may think that customers and clients will be limited in an e-commerce business, but the opposite is true. Since e-commerce has spread internationally, there are fewer barriers to trade. This offers the chance to start a global online sales business. You don’t need an online store and you don’t have any inventory.
With wholesale, you form a strong network for selling business. It also increases the chances of more savings and profits. So get one step ahead and watch your business grow.
Top 15 Beauty Selling Products to Buy in 2024
You need to make good decisions for selling beauty products online. Take the first one as research to know what types of products are needed. Selling makeup is one of the best decisions one can make in an e-commerce market.
So, here are some of the trending beauty products to be sold in 2023.
Best-selling facial beauty products
1. Skin Sun Kissed Glow Bronze
A good bronzer will brighten up the look and enhance the makeup. Over the years, bronzers have become subtle and natural. Many users are more interested in using cream bronzers as they blend well into the skin. Although cream bronzers give a muddy look, they glide well and do not leave an orange cast. It is an incredible product to add to your list of sells. The glowing bronze is said to give a natural finish to any look. With this, the demand has also increased.
2. Baked vegan powder
People don’t like using matte and chalky powder. Now beauty products are used for a natural look. These powders are perfect for a smooth finish and for people with oily skin. It erases oily patches in the skin and keeps it hydrated. As a wholesaler, you can increase the production of vegan powder. Vegan powders have more human-friendly ingredients and are also cruelty-free.
3. Silk Foundation
Silk foundations have also created a hype among makeup overs. Its sensation is due to its non-kakey look and coverage. It is now an ideal type of foundation for a day look or an evening look. The latter finish leaves a shine but no oil. The dewy look on the face does not rub on the face and it settles well on the skin. It is also a hyped product to add to the list.
4. Hydration serums
It is a newly introduced brand in the market so it is a good product to sell. Serums are already a sought after product in the beauty industry and now hydrating serums have raised the bar. They are a great acne and wrinkle fighter. The wholesalers produce them at an efficient pace. You can buy it in bulk to make more sales and also earn profits.
5. Modelling the contour
Contour sticks are also a top trending product that holds a top spot in the market. Sculpting contour sticks make a fashion statement and are a favorite of beauty gurus. As a seller, contour sticks are an effective product to be part of your main selling category. Basically, sculpting sticks are more convenient and easier to use.
Best-selling beauty products for the eyes
No, let’s move eyes products, these selected products are in demand in the market.
1. Texturizing and flexible brow wax
Brow pencils never go out of style. Eyebrows are an important part of the makeup routine. Eyebrow pencils have also been modified and have now become more textured. Waxy and textured brow pencils are now popular in the market. They give a fluffy and edgy look to the eyebrows, which is why wholesalers are manufacturing more and selling them to interested buyers.
2. Lift the mask
Mascara is another popular and sought-after selling product in the market. The lifting mascaras have become a favorite. Many brands are now creating their versions of lifting mascaras in different price ranges. These mascaras are mostly used by TV and film actors, so it is clear who their target audience is. Since mascaras are bought from different platforms, you can look at different platforms to buy or sell them.
3. Under-eye corrector
So everyone is worried about their dark circles and is looking for a miracle cure. The under eye corrector has dashed all the hopes. It has shown satisfactory results and hides well on the skin without leaving wrinkles or oil. These sought after products are a strong contender to be sold in the market.
4. Retinol eye cream
A great and affordable option to sell the list as an eye product is retinol-based eye creams. Such products treat under-eye problems. It is a fighter against wrinkles, puffiness, and uneven texture. It is an amazing derivative of vitamin A. Retinol is already a packed miracle and this product is specially designed to treat the eyes. Sellers can create their chance to sell retinol eye creams and put them on the front window.
5. Light eye brightener
Under eye brighteners are a go-to product to sell in 2024. They have become a popular product in the market and have seen a drastic change in the market since then. Sellers who are interested in selling eye products can get their hands on them as they are very much needed in the market. Moreover, e-commerce platforms are very open to buying and selling various eye products.
Best-selling beauty products for lips
Lip products are also an important part of selling beauty products. Here is a list of some of the most popular lip products that you can sell out.
1. Shiny lip gel
In the 2000s, glosses were the most popular beauty products. Now they have modified and rewound the style and gone up a notch. They give the lips a glossy and natural look. Sellers are constantly looking for lip gel, so take the chance and add lip gels to your cart.
2. Vinyl Lip Colors
Vinyl lip colors are trending and have taken the market by storm. Sellers are demanding vinyl lip colors and stocking up. These lip colors make a bold statement and leave a fresh yet matte look on the lips. Selling vinyl lips can double the sales, so it’s an incredible opportunity to earn more sales and profits.
3. Oils for lip treatment
Lip colors or lipsticks are basic lip products but now lip oils have also made their appearance in the market. These have essential oils incorporated on the top layer. They are not similar to a lip gloss as they serve a different purpose. It is also listed as a best-selling product and is available on top e-commerce platforms. Brands are also working on manufacturing and selling them as they have become a beauty factor.
4. Refillable Gloss Lipstick
Glossy lip gel is also what people are looking at these days. They are liked by people of younger ages, especially Gen-Z. Glossy lip gels are used as both a top coat and a base coat. Lip gels are more preferred in natural tones to give an undertone. If you are making a list of lip products to sell, you must add this.
5. Peach lip tint
Trends in makeup are constantly being updated or returning to old styles. Create a separate category for lip tints, as they are also a favorite. These products will allow you to have a top place in the ranking as a sales platform.
Top 5 platforms to find original beauty products
As you are aware of some trending beauty products that you want to sell in 2024. Now, one would need a platform from where there are wholesalers. All the platforms on the internet cannot be relied upon. Here is a curated list of some of the most prominent platforms in the world to find beauty products and their wholesalers.
1. eWorldTrade
eWorldTrade is the world’s leading B2B marketing that was launched a decade ago. And since then, it has been providing quality services to its clients. Currently, the marketplace caters to the needs of over 500,000 users including manufacturers, suppliers, wholesalers and buyers. The platform is designed in such a way that it provides consistency to the users so that they can grow their business on the platforms.
The marketplace allows you to find and connect with various wholesale makeup products suppliers who offer the best prices and high-quality products . And the best part is that eWorldTrade is not restricted to a single area or region, which means you can buy from wholesalers from all over the world.
2. Amazons
Amazon is another amazing marketplace that deals in selling makeup products. Amazon has a well-thriving system that caters to the sellers at their best. You can join their platform and start a new business of buying and selling beauty products. One wonderful point about Amazon is its global recognition that makes it a verified and trusted platform.
So, if you are looking for B2B wholesale products, here is your chance to join Amazon Business. The platform has created numerous opportunities for small businesses to start and establish their business.
3. MyUs.com
MyUS.com also makes the list where you can easily ship products all over the world. They have been operating for 25 years and have become a top platform for makeup sellers to buy and sell to their customers.
They have streamlined and secured the shipping process and perform fast shipping and delivery. MyUS.com operates in over 220 countries and other territories. They have a transparent system in serving their customers. You can find some amazing products to sell at great deals and prices. Also, the platform is associated with some of the most famous beauty brands in the world. This is why it is one of the most popular beauty platforms to make purchases.
4. Wholesale cosmetics
It is one of the oldest B2B marketplaces that deals with cosmetics. The platform was launched by some passionate minds and made it to the top of the e-commerce platforms. Wholesale beauty products are easily available on the platform.
Buyers and sellers can find all the popular and credible brands. The cosmetics wholesale industry is home to millions of retailers. Those looking for genuine products can check out this platform.
5. Cosmetix Club
They are another cosmetic wholesaler that operates in the USA as a global platform. They have maintained an amazing global rank in terms of their trade. The platform trades cosmetics from all over the world and has original products. Cosmetix Club always has great prices that create an opportunity to make profits
The biggest beauty trends to watch out for in 2024
Selling is an important task and requires one to be attentive and make sensible decisions. To sell products online, it is important to think about your principles. Every business field has its defined way of working. Since technology has shifted to a mainstream medium, consumer behavior has also changed. So, to avoid falling into the pit. Take a step back and pay attention to some sales trends.
- Customers are now king and they need to be prioritized. Listen to their needs and make sure you answer them or at least consider them. When customer needs are addressed, it will increase purchasing power and attract more customers.
- There is more to explore than offline and online shopping methods. Now it is time to follow omnichannel marketing, interactive retail creates channels for customer acquisition.
- Maintain robust customer service whether you integrate an AI chat box or a human-centric chat service. These aspects play an essential role in creating a robust customer base. To get better at customer service, cite them in a personalized manner.
Conclusion
E-commerce is not going anywhere and is here to stay. It will create more streamlined processes and opportunities for businesses. Therefore, it is an incredible way to start even as a small business as it offers benefits. The beauty product industry is moving at a fast pace so sellers in the e-commerce market can take a winning approach
