Azerbaijan is a country located in the Caucasus region of Eurasia. The landlocked country shares borders with Russia, Georgia, Iran and Turkey. Azerbaijan has a population of 9.7 million people and its capital city is Baku. The official language of Azerbaijan is Azerbaijani and the currency is the Azerbaijani manat.
The e-commerce market in Azerbaijan is still in its infancy but it is growing rapidly. The number of internet users in Azerbaijan has been increasing rapidly in recent years and this trend is expected to continue in the future. This growth in internet usage results in a corresponding increase in the number of people shopping online.
The Azerbaijani online retail market was worth an estimated $247 million in 2017 and is expected to grow to $393 million by 2022. This growth will be driven by a number of factors, including the increasing number of internet users, the growing number of people with disposable income and the increasing popularity of online shopping.
Some of the most popular categories for online shopping in Azerbaijan include clothing, electronics, books and cosmetics. In this article, we will take a look at the best selling products in each of these categories in Azerbaijan.
Table of Contents
1. Clothing
Clothing is one of the most popular categories for online shopping in Azerbaijan. The Azerbaijani online clothing market was worth an estimated $74 million in 2017 and is expected to grow to $122 million by 2022.
The most popular type of clothing purchased online in Azerbaijan is women’s clothing. This is followed by men’s clothing, children’s clothing and then accessories such as bags and shoes.
Some of the most popular brands of women’s clothing bought online in Azerbaijan include Zara, Mango, H&M and ASOS. For men, the most popular brands are Jack & Jones, Levi’s and Diesel.
2. Electronics
Electronics is another popular category for online shopping in Azerbaijan. The Azerbaijani online electronics market was worth an estimated $48 million in 2017 and is expected to grow to $79 million by 2022.
The most popular type of electronics purchased online in Azerbaijan are mobile phones. This is followed by laptops, cameras and then tablets.
Some of the most popular brands of mobile phones bought online in Azerbaijan include Samsung, Apple, Huawei and Xiaomi. For laptops, the most popular brands are Lenovo, HP and Dell.
3. Books
Books are also a popular category for online shopping in Azerbaijan. The Azerbaijani online book market was worth an estimated $5 million in 2017 and is expected to grow to $9 million by 2022.
The most popular type of books purchased online in Azerbaijan are fiction books. This is followed by non-fiction books, children’s books and then textbooks.
Some of the most popular authors of fiction books bought online in Azerbaijan include J.K. Rowling, Dan Brown and Stephen King. For non-fiction books, the most popular topics are history, self-help and biographies.
4. Cosmetics
Cosmetics is another popular category for online shopping in Azerbaijan. The Azerbaijani online cosmetics market was worth an estimated $4 million in 2017 and is expected to grow to $7 million by 2022.
The most popular type of cosmetics purchased online in Azerbaijan are skincare products. This is followed by makeup, haircare products and then fragrances.
Some of the most popular brands of skincare products bought online in Azerbaijan include Nivea, Olay and L’Oreal. For makeup, the most popular brands are Maybelline, L’Oreal and MAC.
5. Home Appliances
Home appliances is another popular category for online shopping in Azerbaijan. The Azerbaijani online home appliance market was worth an estimated $33 million in 2017 and is expected to grow to $54 million by 2022.
The most popular type of home appliance purchased online in Azerbaijan are air conditioners. This is followed by washing machines, refrigerators and then televisions.
Some of the most popular brands of air conditioners bought online in Azerbaijan include LG, Samsung and Daikin. For washing machines, the most popular brands are LG, Bosch and Samsung.
6. Furniture
Furniture is also a popular category for online shopping in Azerbaijan. The Azerbaijani online furniture market was worth an estimated $17 million in 2017 and is expected to grow to $28 million by 2022.
The most popular type of furniture purchased online in Azerbaijan are beds. This is followed by chairs, tables and then cabinets.
Some of the most popular brands of beds bought online in Azerbaijan include IKEA, Ashley Furniture and Simmons. For chairs, the most popular brands are IKEA, La-Z-Boy and Steelcase.
7. Toys
Toys is another popular category for online shopping in Azerbaijan. The Azerbaijani online toy market was worth an estimated $3 million in 2017 and is expected to grow to $5 million by 2022.
The most popular type of toy purchased online in Azerbaijan are dolls. This is followed by action figures, building sets and then puzzles.
Some of the most popular brands of dolls bought online in Azerbaijan include Barbie, Mattel and Hasbro. For action figures, the most popular brands are Marvel, DC and Star Wars.
8. Baby Products
Baby products is also a popular category for online shopping in Azerbaijan. The Azerbaijani online baby product market was worth an estimated $2 million in 2017 and is expected to grow to $4 million by 2022.
The most popular type of baby product purchased online in Azerbaijan are diapers. This is followed by baby food, baby clothes and then baby toys.
Some of the most popular brands of diapers bought online in Azerbaijan include Pampers, Huggies and Luvs. For baby food, the most popular brands are Gerber, Heinz and Nestle.
9. Sports & Fitness Equipment
Sports & fitness equipment is another popular category for online shopping in Azerbaijan. The Azerbaijani online sports & fitness equipment market was worth an estimated $2 million in 2017 and is expected to grow to $3 million by 2022.
The most popular type of sports & fitness equipment purchased online in Azerbaijan are exercise machines. This is followed by weights, treadmills and then yoga mats.
Some of the most popular brands of exercise machines bought online in Azerbaijan include NordicTrack, Precor and Life Fitness. For weights, the most popular brands are Bowflex, Weider and CAP Barbell.
10. Gifts & Crafts
Gifts & crafts is also a popular category for online shopping in Azerbaijan. The Azerbaijani online gifts & crafts market was worth an estimated $1 million in 2017 and is expected to grow to $2 million by 2022.
The most popular type of gift purchased online in Azerbaijan are flowers. This is followed by chocolates, jewelry and then perfume.
Conclusion
The Azerbaijani online retail market is growing rapidly and is expected to continue to do so over the next few years. The most popular categories for online shopping in Azerbaijan are electronics, clothing, home appliances, furniture, toys, baby products, sports & fitness equipment and gifts & crafts.
