The Brazilian economy is expected to grow at a steady pace of about 3% annually during the period 2015-2020. The expansion of the country’s GDP will support increased investments, consumer spending, and exports, especially in the areas of manufactured goods, agriculture, and mining. As a result, there are excellent opportunities for companies looking to break into this evolving market. What are the best-selling products in Brazil online 2024? Here are some important areas that may interest you:
The following infographic provides an overview of the top 15 products purchased in Brazil in 2012 according to Universe Online (UOL), one of the leading e-commerce companies in South America with over 70 million visitors per month.
Table of Contents
1. Electronics
The most popular online product categories in Brazil are electronics, clothing and software. According to a UNCTAD report, the purchasing power of Brazilian e-commerce is expected to reach $154 billion by 2020. At the same time, the country’s urban population is expected to grow at an estimated annual rate of 1%, providing additional demand for Products online.
2. Consumer goods
With more than 200 million people spending large amounts of money on consumer goods every year, it should come as no surprise that this category also makes up a significant portion of total online sales in Brazil. Companies interested in selling their products to consumers in the country would benefit from understanding the types of items that tend to sell well.
3. Mobile phones
Brazil is the second largest mobile phone market in Latin America, after Mexico. Although prices for traditional cell phones are similar to those in the United States, the costs of other electronic items such as tablets and notebooks tend to be higher due to government-imposed import taxes. According to a study released by Brazilian electronics retailer Luiza Magazine SA (BVMF: MGLU3), smartphones were among its best-selling products online during 2012. 4. Food and beverages
The growth of e-commerce has led to an increase in the number of people choosing to purchase food and beverages online rather than at local supermarkets that lack variety and freshness. Data from research firm Euromonitor International indicates that Brazilians spend nearly 40% of their food budgets online, with the average person spending about US$685.00 on groceries each year.
4. Books and magazines
Brazil’s literacy rate is an impressive 93%, meaning that a large percentage of the population has the ability to read and understand written material without difficulty. As a result, there is a high demand for books and periodicals in print and digital format among Brazilians. According to data from Amazon Data Services, e-books were one of its best-selling product categories during 2012 in Brazil.
5. Computers
In 2009, more than 50 million people used computers in Brazil – representing 46% of households across the country. In addition, it is estimated that just over 20 percent of Brazilians use the Internet daily. Therefore, it is not surprising that individuals in Brazil tend to purchase computers and software online at great rates.
6. Mobile phones
Brazil has one of the fastest growing mobile phone markets in the world with an estimated 325 million mobile phone subscriptions in 2011. In fact, cell phones are so popular throughout Latin America’s largest country that they have been called the “digital umbilical cord” of By some researchers. Because most Brazilian cities have cell phone coverage from more than three providers, the ability to sell devices in this category can lead to significant amounts of revenue for e-commerce companies willing to enter this market.
7. Shoes and bags
Brazilian women love to stay up to date with the latest shoe and bag trends, especially when it comes to high heels and handbags. Although men also buy these types of items online in Brazil, they usually make their purchases during the summer in order to avoid carrying heavy bags while traveling around big cities, such as São Paulo.
8. Household items
According to research conducted by Nielsen on behalf of Loiza Magazine SA (BVMF: MGLU3), more than 6% of Brazilian online shoppers purchased household goods during 2012. Although households are expected to rise at a significant rate over the next decade, E-commerce platforms specializing in household items may have difficulty communicating with customers who are unwilling or unable to purchase certain items online.
9. Electronics and appliances
Brazilians tend to purchase electronics and appliances online at higher rates than people living in most other countries around the world. For example, nearly 9% of Brazilians bought technology products online, and this number was twice as high as 4% in Mexico. As more consumers become comfortable purchasing these items online, e-commerce companies that specialize in this category may have an advantage over traditional brick-and-mortar stores due to the cost savings resulting from lower operating expenses related to running an online business.
10. Auto parts
According to research conducted by the Instituto Basilio de Executiveos de Varejao y Mercado (IBREV), Brazilians are some of the largest buyers of auto parts in the world. During 2012, a total of 20% of Brazilian online shoppers purchased auto parts and accessories during their previous purchase, while 14% purchased replacement auto parts.
11. Cosmetics supplies
Brazilians are known to spend nearly twice as much on beauty and cosmetic products when compared to consumers living in other countries throughout Latin America. In fact, about 4% of the working population in São Paulo spend about 40 minutes each day applying makeup at home or work before leaving to meet friends or family members. As a result, it’s not surprising that cosmetics supplies are one of the most popular categories among Brazilian online shoppers – especially since many international brands offer lower prices online than they do locally throughout Brazil, which has high rental payments.
12. Underwear
Women in Brazil are some of the biggest spenders in the world when it comes to purchasing intimate apparel, with Brazilian women spending an average of US$133 per year on lingerie. According to research conducted by the Fashion Research Institute of Brazil in 2009, there were more than 1.7 million women working as fashion designers in Brazil at the time, which resulted in many individuals purchasing new clothes for themselves or their family members throughout the country.
13. Toiletries
Brazilians are among the highest consumers of toiletries and cosmetics when compared to people living in other countries around the world. More than 6% of the working population in São Paulo spend 40 minutes applying makeup before leaving their home or work every day, making these products very popular among Brazilian online shoppers.
14. Perfumes
Brazilian women are among the world’s largest buyers of fragrances, spending more than US$120 million on perfumes, colognes, and other types of fragrances during 2012. Overall, Brazilians spent nearly US$7 billion on perfumes throughout that year, showing How important this category is for e-commerce companies wishing to enter this market.
