The online retail industry has grown over the years in Australia, with consumers now able to shop for almost anything they want through their mobile phones, laptops or personal computers.
Research conducted by the University of Sydney found that 80% of Australian adults shopped online in 2016, and this number is expected to rise to 88% by 2021.
With the growing popularity of e-commerce in Australia, digital marketing is also taking a larger share in advertising campaigns. So it has become necessary for marketers to come up with ways on how to maximize their digital presence.
Here is the list of best-selling products in Australia online 2024
Table of Contents
1. Mobile phone cases
The mobile phone cases industry is growing at a rapid pace as more and more people are now using their phones for a wide range of activities, ranging from making calls to browsing through social media sites. There is also a growing demand for accessories among consumers, which has led to the increasing popularity of mobile phone cases. In Australia alone, more than one million mobile phones were sold online in 2016, and this number is expected to increase over time.
2. Gaming keyboards and accessories
In recent years, video games have become very popular with more than half of Australia’s population playing them on a regular basis. The market size of the gaming console industry has been growing exponentially every year, and the best way for marketers to capitalize on this is by promoting their brands through digital marketing. As technology improves, so does the variety of games available in the market resulting in increased demand for accessories such as video gaming headsets, wireless controllers and gaming mice among others.
3. Watches and accessories
As one of the most popular fashion accessories, watches play a vital role when it comes to designing clothes or adding that personal touch during business meetings or formal gatherings. It has also become increasingly common for people to use their phones when it comes to checking the time which means that watch manufacturers are now focusing more on style than ever before. This growing preference for stylish watches over watches could be due to the fact that they are now available in a variety of designs at affordable prices.
4. Mobile phones
The mobile phone industry has also grown significantly over the years, especially considering that there are now over 2 billion people worldwide who own them. Consumers can now browse different websites on their mobile phones where they can compare different brands as well as pricing for each product before making an online purchase. This is perhaps another reason why digital marketing strategies are increasingly popular with marketers nowadays, allowing them to connect with customers without spending a lot of time or money on marketing campaigns.
5. Clothes and shoes
There has been a steady increase in the number of Australians purchasing clothing and shoes from online retail stores due to a combination of factors such as competitive pricing, free shipping and exclusive discounts. Fashion bloggers have also been a big part of this growing trend by sharing their favorite products with their followers through social media platforms, which means that marketing strategies have to focus more on digital advertising rather than traditional forms of advertising.
6. Games and games
Games and games have always been in high demand among gamers from Australia and other parts of the world, especially when it comes to consoles that are constantly updated to provide consumers with the best gaming experience possible. This industry is still expected to grow in 2021 making it necessary for marketers to come up with innovative ways on how to reach potential customers who may want to purchase new console gaming accessories every year.
7. Personal computers
More and more Australians are choosing to buy personal computers instead of laptops making it necessary for marketers to focus their attention on this industry as well. Businesses should consider changing their online advertising from focusing solely on mobile devices such as tablets and phones, especially since there is a sharp increase in demand for desktop computers every year. This can be done by creating engaging content that is also relevant to the consumer based on the information they provide at checkout and other pages once they make an online purchase.
8. Televisions and lamps
The CCTV and security industry has boomed over the years due to increasing reports of cyber crimes across Australia, prompting most consumers to invest in different solutions designed to protect them from unwanted disruptions. It is also important to take this into consideration as it will help marketers find the best ways on how to reach potential customers and sell products or services that can help them protect their homes against burglars and intruders.
9. Beauty and personal care
Beauty products such as hair dryers, straighteners and hair removal products are now more affordable than ever which is why most Australian women prefer to buy new beauty gadgets rather than spending a fortune at beauty parlors on a regular basis. This also helps reduce the number of consumers buying fake makeup and beauty accessories from places like China – an issue that is becoming increasingly widespread due to the growing demand for cheap products across Australia.
10. Health care supplies
The healthcare industry is one of the most profitable industries in Australia and most marketers know this by now, which is why they are working hard to come up with digital marketing strategies that will help them reach potential customers online. The demand for healthcare supplies such as nebulizers and oxygen concentrators has increased significantly over the years which means that marketers must find a way on how to attract more customers and profit from the sale of these products and services.
11. Fitness products
Australians are gradually becoming more conscious about their health and fitness, which is why the demand for fitness products such as weight lifting gloves, protein supplements and compression garments has grown exponentially over the past few years. This makes it necessary for marketers to focus on this industry and come up with innovative ways on how to reach potential customers who might want to buy these products. One way to do this is by coming up with targeted content that is relevant to the customer based on their interests and browsing history.
12. Sports and outdoor products
Australians have always loved being outside regardless of the weather conditions, which is why the outdoor products industry has also been thriving over the years despite natural disasters across Australia. This can be attributed to consumers trying to beat the heat in the summer by spending more time at pools and public parks, while others may have an interest in purchasing new sports equipment such as fishing rods or hiking boots. Marketers must find ways on how to attract more customers online by coming up with targeted content that is relevant to each customer based on their location, age, gender and interests.
13. Musical instruments
The music industry in Australia continues its growth momentum due to the different jazz festivals taking place across the country every year, which is why marketers should focus on the music scene in order to sell more musical instruments online. This is because most Australian musicians prefer to learn how to play new songs themselves and that is why they usually invest in different types of instruments that can help them achieve their goals in a shorter period of time.
14. Electronics and appliances
Demand for various electronics across Australia has increased dramatically over the past few years, especially devices such as 4K TVs, gaming consoles and desktop computers which are typically used by tech-savvy consumers who have an interest in purchasing high-quality devices for their homes. Marketers must create attractive content that also offers deals, coupons or discounts at the end so that they can attract more customers who are interested in purchasing tech products online.
15. Health and drug supplies
The demand for various healthcare supplies has increased over the past few years due to the rise in popularity of natural remedies, which is why marketers must find ways on how to attract more customers by coming up with creative online campaigns. This makes it necessary for them to focus on niche markets in order to make their products stand out in a highly competitive industry. One way to do this is by creating engaging content that is personalized based on a customer’s browsing history and location in order to better meet their needs.
16. Digital products
Digital products are now becoming increasingly popular across Australia which means marketers need to come up with new ways on how to capitalize on this market sector when selling these types of products online. According to an article published by statisticbrain.com, the demand for digital products such as computer software, e-books and video games is steadily rising among consumers who prefer to purchase these items from their computers or mobile devices rather than going to a physical store.
Consumers should be able to find what they are looking for easily on search engines which is why marketers should give them more reasons as to why they should buy a particular product or service by creating engaging content that contains information that may not be available anywhere else. . This can help increase their online visibility and ultimately improve their chances of converting more internet visitors into long-term customers in the future.
