Starting an online store has never been easier. Amazon, eBay and Alibaba offer a great variety of products and services that can help anyone build their own ecommerce business. Even though they were created in the US, they’ve quickly become important players in international markets with local branches or even websites for foreign customers.
According to recent studies, Argentina is considered one of the most promising countries in Latin America when it comes to digital commerce and e-business. According to projections from Morgan Stanley Research, Argentinean’s online retailing industry could reach $5 billion next year (2015) since more people are buying products through their smartphones and tablets than ever before.
If you’re thinking about starting an online store selling products in Argentina but you’re not sure which industry would be the best to choose from, below you’ll find a list containing some of this year’s top selling products in Argentina 2022.
Table of Contents
1. Clothing
According to research from Morgan Stanley, Argentines spent 33% more on clothes in 2014 than they did in 2013. That means around US$2 billion! In fact, eMarketer predicts that internet retail sales will hit US$3.5 billion by 2016 due to the massive growth that online clothing retailers have been experiencing over the past few years.
2. Computers and electronics
According to a report from eMarketer, computer hardware is doing very well in the online market. This year they predict that over US$200 million will be spent on buying computers and accessories in Argentina through internet retail sites which means this industry has a lot of room for growth.
3. Home appliances
Thanks to the high penetration rates of cell phones and tablets among Argentines, people have also turned into consumers of home gadgets such as tablets, microwaves, blenders and more. Statistics from Kantar Worldpanel show that mobile penetration has grown to 53% in Argentina and smartphone penetration is expected to reach 42% by 2017. This means there’s a huge market of people buying online nowadays.
4. Shoes and accessories
Another industry that had a 33% increase on sales last year is the one of shoes and accessories according to Morgan Stanley Research. Argentines spent US$1 billion on fashion footwear alone, 25% more than they did in 2013! Again, this shows how much room for growth there is and explains why so many international companies such as Marc ‘Polo, Geon, Adidas, Diamantina and more are expanding their business to Argentina.
5. Phones and tablets
Last but not least, consumer electronics is another industry that’s growing fast in Argentina. Their sales increased by 23% last year and it’s one of the most popular industries among Argentines who want to buy things online. Just like with computers, eMarketer predicts that this industry will reach US$900 million in only three years due to the high penetration rates of smartphones and tablets among local users.
6. Food and drink
Although Argentina’s online food industry lags behind other countries in the region such as Brazil, Chile or Colombia, it still has great potential since Argentines are big consumers of food products that aren’t easily found on offline stores.
7. Laptop
Laptops and Computers are one of the most popular items that are being bought through online stores. In Argentina, there has been a 33 percent increase in the sales of these items. This is due to the increase in the number of people who are buying items through their smartphones and tablets.
8. Fashion and accessories
As mentioned previously, the clothing industry has seen a 33 percent increase in sales as well as other fashion and accessories such as handbags, jeweler and shoes. This shows that people are still buying these items for offline stores but also increasingly through online shopping sites.
9. Commerce and retail
According to research from Morgan Stanley, this is one of the top industries in which Argentines like to shop for on their smartphones and tablets.
10. Furniture and decoration
This includes dining room sets, bedrooms; wardrobes, tables; living room sets etc.…Arg Argentina is becoming more modernized now, requiring furniture’s for every house hold.
11. Beauty products
It may seem odd to find beauty products within the list of top selling products in Argentina online, but think about it… Argentines are obsessed with their appearance! This is another industry that has seen a great increase last year.
12. Books and magazines
Argentina has one of the highest rates of readers per capita in Latin America, which explains why books and magazines are very popular among local people. Although there was an 8 percent decrease on sales last year, these items still appear as one of the most bought ones (mainly through Amazon).
13. Jewellery
Jewellery is not only a great gift idea, but also one of the most bought items by Argentines online. It’s another industry that has grown 33 percent last year with purchases mainly made through Amazon and Mercado Libre.
14. Music, video games and software
This industry has seen a 27 percent decrease on sales last year but it still remains one of the most sold items through online stores in Argentina due to the demand for digital content such as music and games.
